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Do not reveal personal or financial information in an e-mail, and do not respond to e-mail solicitations for this information. This includes following links sent in e-mail.
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Do not send sensitive information over the Internet before checking a Web site's security.
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Pay attention to the URL (link address) of a Web site. A malicious Web site may look identical to a legitimate site, but if the URL uses a variation in spelling or a different domain (e.g., ".com" vs. ".net"), it may indicate it is being run by someone else.
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If you are unsure whether an e-mail request is legitimate, try to verify it by contacting the company directly. Do not use contact information provided on a Web site connected to the request; instead, check previous statements for contact information. Information about known phishing attacks is also available online.
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Install and maintain anti-virus software, firewalls, and e-mail filters to reduce some of this traffic.
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Use your junk mail filters. These are your best bet to avoid getting scam e-mail in the first place.